In-app mobile ads are a relatively newfangled toy for advertisers, one that’s gaining traction for many companies, including the likes of Facebook and Instagram. But for smartphone owners, they’re just the latest in annoyances that often get in the way of otherwise enjoyable experiences. This means if mobile advertisers are looking to find a balance…
By James Carner, founder, eHygienics.com For almost 20 years now, anti-spammers have been using propaganda, social norms and the law to end their war on spam. According to Devdas Bhagat, an IT consultant of a large anti-spam group, spam is still a "hard" problem. Although they can remove 98-99 percent of all spam through filtering…
Facebook is joining the likes of Google and Twitter by offering its own take on what was popular in 2012. The social network offers a “look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on Facebook.” While there are no mentions of…
For all its recent public shaming, maybe Groupon still has a trick or two up its sleeve. One of those tricks might be DealAdvisor, software the daily-deals company is developing to help small retailers set up flash sales on its Groupon Goods site. DealAdvisor will enable business owners to run sales for a fixed period…
Dan Frommer, a tech writer and editor who has been with SplatF, Business Insider and ReadWriteWeb, is launching a travel startup called City Notes. The City Notes mobile app offers users 10-25 suggestions on places to go in a city. It’s starting with a New York City holiday guide, which appears to “ooze ‘local curation'”…
Return Path, an email intelligence company, released an infographic earlier this week sharing findings from its latest study of email on mobile devices in the U.S. and Canada. Here are some of the highlights: –
AOL’s Advertising.com Group has hired B2B marketing veteran Allie Savarino Kline to be its new chief marketing officer. Kline is departing 33Across, a social media startup where she ran marketing. “Up to now, marketing strategy and campaigns for the ad-tech unit of AOL were handled by a central AOL marketing team,” writes Jason Del Rey…
Surprise, surprise: Instagram will eventually be monetized, according to Carolyn Everson, vice president of global marketing solutions for Facebook. Ever since Facebook purchased Instagram for a cool $1 billion in April, expectations of ads invading the ad-free Instagram have been cemented. At Business Insider’s Ignition 2012, Everson was asked if ads would be put in…
This continues our series profiling daily-deals companies. The purpose of these Q&A sessions is to give local businesses, marketers and others in the industry a glimpse into what some deal providers out there are doing. These profiles are also meant to offer different perspectives on the future of the deals industry. Today we’re featuring zulily,…
Research shows marketers must enhance mobile campaigns by giving users control
