-
AI
9 Ad Tech Leaders React to the DOJ’s Plans for Google
What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech.
-
The Big Story
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
-
B-to-B Events
Measuring the Impact of Employee Events
If you’re not measuring the impact of your internal events you’re missing out. Just as external events are measured to assess their success and impact, internal events should be evaluated with the same level of care and precision. Join us for a 30-minute conversation as we unpack the world of internal and employee events and […]
-
Programming
WBD Splits Linear and Streaming in Corporate Switch-Up
In a sign of the times, Warner Bros. Discovery is separating its linear networks from its growing streaming business.
-
Trendwatch
Ecommerce claims growing share of Black Friday sales
Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai. On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]
-
Branding/Marketing
Including Independent Media Voices in Media Outreach Strategy
We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.
-
AI
Best of AdMonsters: Must-Read Ad Tech Articles of 2024
2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we’re diving into AdMonsters’ highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches.
-
Data-Driven Thinking
In-Person Data Collection Annoys Customers – And It’s Ineffective
I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone number “to look me up in the system.” I said I’d rather just buy […]
-
cookies
The Untapped Opportunity of Unaddressable Inventory
Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world.
-
B-to-B Events
Guest Column: Best Practices for Measuring Employee Events
In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.
Author