Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least that’s the story from Magnite’s quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned […]

Comcast’s Universal Ads is set to reshape premium video buying by centralizing access to top media companies with advanced tech and seamless automation. Here’s why it’s different—and why it might just work, according to Casey Saran is co-founder and CEO of Spaceback. 

When an event organization operates under the code name GSD, or Get Shit Done, you know it has some serious momentum behind it.

Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips for rolling out the welcome wagon.

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror story. Making matters worse, the Adalytics report on advertisers monetizing child sexual abuse material came just a week after DeepSee.io’s disclosures […]

The CEO trio of George Cheeks, Chris McCarthy and Brian Robbins re-affirmed the Skydance deal as being set to close in 1H25.

The FCC’s latest investigations into media companies, led by Trump-appointed chair Brendan Carr, have raised alarms about press freedom. Targeting DEI programs at select organizations while ignoring others, the probes appear less about regulation and more about exerting political pressure. With NPR, PBS, CBS, and others under scrutiny, experts warn this could be a step toward weakening independent journalism—echoing tactics used by authoritarian regimes.

Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers.  During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders.   These are higher than usual benchmarks for […]

PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

  Tuesday February 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    ESPN, MLB STRIKING OUT MLB’s pursuit to fix its game distribution troubles took a massive turn when the league and ESPN announced their media rights deal was ending after the 2025 season. Both sides claimed to have […]