After encountering pixel placement issues with a number of affiliate managers, advertisers, and their tech team, a 101 pixel refresher course is much needed.

After many IMs, phonecalls, emails about why we need subids and transactionids I felt there was a need for a reference piece that would explain their importance. This should clarify some questions and issues about setting up subids and transactionids when creating a new campaign on an affiliate network.

Over 150 Leading Publishers Attended Online Affiliate Leader PartnerWeekly’s Annual Publishers Conference Yesterday In Las Vegas

In June we wrote an article inspired by some of the most important people in the direct marketing space, account managers. As I wrote then, I still remember my entry into the online space. I was asked whether I wanted to do media buying or…

If you attend Affiliate Summit, you should have come across a company called Hot Rocket Marketing and their affiliate network RocketProfit.com. Then again, given their low key demeanor, you might not have. At Affiliate…

Spending on incentive travel, motivational meetings and special events was $77 billion in 2006, a recent study by the Incentive Research Foundation found.

It’s a nagging question: How do you stretch your dollars on a tight budget say, six figures or less? There’s no magic formula. But you can go far with

Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of

nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple

Nielsen//NetRatings recently released the top brands in terms of unique visitors and time spent on the sites. Microsoft topped the list of parent companies in terms of total unique visitors in August, while FullTiltPoker.com topped the list of stickiest brands for the month.