Agency Brings First Action Using US SAFEWEB Act
As most affiliate marketers have noticed by now, the internet has been flooded with offers for hoodia diet products and HGH type nutritional products for quite some time.

Last fall, AOL laid off 5,000 of its workers as it made significant strides towards an online advertising-based business model. Starting this past Tuesday, AOL will begin laying off a fifth of its worldwide workforce, or 2,000 employees.

According to estimates made by Archstone Consulting, the 2007 holiday season will see $35.0 billion in gift card sales, a 25% increase from last year’s $27.8 billion figure.

The latest Hitwise figures concerning the top 10 search terms in 10 categories were released recently. MySpace and PayPal appear to be holding onto their popularity.

It may not be nearly as significant or interesting as the monthly search engine rankings, but Yahoo!’s listing of the top TV-related Halloween costume searches is revealed to the public for the taking. After all, it is nearing that wonderful time of tricks and treats.

SafeServe the first cookieless ad serving technology raises the bar on consumer privacy
TruAdvertiser.xls is industry’s first enterprise ad serving platform fully integrated with Microsoft Excel

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

The most recent data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that online ad spending stormed ahead to reach $5.1 billion for the second quarter alone, a 25.4% increase from the same quarter last year.

In August, Google attracted 28.3 million unique visitors in the U.K., or about 88.8% of the U.K.’s total online audience (ages 15 and older), according to recent comScore numbers.