It’s the Holiday Season and Santa isn’t the only one making his list and checking it twice. Networks and Merchants all over the World Wide Web are busy making their lists as well.

Online lead generation is the fastest growing segment in online advertising. Lead generation is growing more than twice as fast as the online advertising market and, at last count, was valued in excess of $1.3 billion per year.

In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…

In last week’s article, we looked at something we called the Affiliate Divide, a term we defined to describe the gap that separates, and the one that some cross, when they go from being independents to owners of…

A couple years ago there was widespread ambivalence concerning the real potential that online video held for financial viability.

According to comScore World Metrix, Yahoo! finished above Google to be hailed as the top Japanese online property in October 2007, in terms of unique visitors.

Market Leverage is first in the industry to produce weekly affiliate marketing videos to better communicate with its publishers.

Adknowledge announced today it has acquired Cubics, Inc., the first online advertising network created to focus on the Facebook developer community.

This Acquisition to Enhance Ybrant’s Global Footprint

The Florida Office of Attorney General is continuing to pursue its investigation into the “free” ringtones industry.