RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday

Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice

Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office

In 2004, Burger King used celebrity ads featuring Snoop Dogg, Michelle Branch and P. Diddy to encourage fans and diners to go to the polls

Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort

PCH Leads Collaborative Online Effort to Defend Against Recent Fraudulent Data Attacks on Opt-In Websites

Search Marketers Can Save up to 75% of Their PPC Budgets and Boost Results Across Additional Advertising Channels (Link Building/SEO, 2nd Tier PPC, CPM, CPA, and Email) Using Syntryx Global Marketing Intelligence Solutions

Change is something we all seek to better understand.
In the marketplace, thousands of minute innovations occur daily.

According to the Television Bureau of Advertising (TVB), total spot television advertising revenue to drop off between 2-5% in 2009 from 2008 figures. Online ad revenues for local TV stations, however, are expected to increase 25-35%.

Now that much of the dust has settled, it seems that Google Chrome’s initial charm has worn off a bit.