NEW YORK – April 5, 2007 – MediaTrust, Inc. today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a myriad of industry…

For years, we’ve all heard about behavioral targeting for the web and how its going to work… but never quite does… Well, some of the techniques being used in this kind of targeting for web inventory can also..

Part of what I do here in the iLegal column is attempt to assist affiliates who might not have the resources to hire their own counsel. That means directing them to resources they can use to keep themselves educated and out of…

The past few days have been eventful for Yahoo! and Google ads, with the former announcing future word limits and the latter altering some colors, functionalities, and formats.

Besides a few stellar exceptions, online merchants are seeing very few conversions. According to two studies, conversions for retail e-commerce sites mostly fall in between 2% to 3%.

Google may have a stranglehold on the search market, but they can’t take anything away from Yahoo! when it comes to downtime in 2007.

According to a recent study released by eMarketer, worldwide video game advertising spending will grow at a compound annual growth rate of almost 23% to reach $1.938 billion by 2011. This figure was $692 million in 2006, and…

Each week, the Confidential includes tips from some of the best known faces in the industry – if not figuratively, certainly literally as their wonderful mugs adorn the bottom portion of the newsletter. When I started in Internet…

In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

South Florida, April 1, 2007 – In a galactic first, Unique Leads has announced the introduction of the Free Brain Scan Offer, a world-wide company exclusive. Being launched today, this offer is not limited by geo-targeting, there are no…