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Pay Per Click Quality Scores 3 Key Factors
One of the most enticing aspects of Pay Per Click Marketing has been the ability to achieve high search positioning results through bidding top dollar on specific keywords.
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Google Not as Trusted
Google is suffering from “big company syndrome,” according to Dr. Larry Ponemon, founder of the Ponemon Institute.
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Internet is Better than Sex
A recent survey conducted by Harris Interactive and Intel found that 65 percent of U.S. adults don’t think they could live without the Internet.
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Mahalo Answers Ups the Ante
Mahalo, the human-powered search engine, unveiled its human- and incentive-powered Mahalo Answers this week, which highlights the importance of questions and answers on the Internet and shows how far the model is from being finished.
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Xbox 360 Gets a Lot of Buzz
According to the latest figures released by Nielsen Online, the Xbox 360 is getting a lot of online buzz this holiday season.
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Google Jumps The Shark
In writing our review of the current state and future potential of Facebook’s self-service advertising platform, we found ourselves incredibly bullish on its potential, not the least of which stems from all of the various levers…
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Undervalued Facebook
A recent article in the NYTimes talks about how Procter & Gamble has been “dipping its big toes into the vast pool of Facebook, now the world’s largest social network.” Who wouldn’t want a piece of P&G’s ad spend, as…
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Garfield Enters the MiniEgo Virtual World
Garfield the cat has entered the virtual world, lending his likeness and stuff to the flock of MiniEgo users.
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Agencies
NBA, Turner to Screen All-Stars in 3D HD
The National Basketball Association and cable partner Turner Sports will broadcast TNT’s coverage of the NBA All-Star Saturday Night contests in a live 3D high-definition format in 80 digitally equipped theaters around the country.
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Performance Marketing in 2009
Every few weeks, especially in the bout of more poor general economic news, an article comes out with even more dire news for the online advertising ecosystem, always taking the same shape. So and so has…
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