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  • Land of Opportunity

    When we talk about arbitrage, we so often think about it from a single point of view – the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google…

  • Adapp Solutions launches Hasoffers.com Application!

    Adapp Solutions, a leading B2B technology enabling firm, today announced its public launch of Hasoffers.com. The Hasoffers.com application enables online advertisers to create fully customizable and branded affiliate networks within minutes.

  • Google Market Share, Query Lengths Grow in April

    According to the latest figures released by Hitwise, Google’s U.S. search market share isn’t the only thing growing: apparently, queries are getting longer and longer.

  • E-Commerce Satisfaction Drops

    According to a recent report released by ForeSee Results and FGI Research, consumer satisfaction with the top 100 e-commerce sites declined 2.7 percent in Spring 2009 compared to Spring 2008.

  • Display Advertising Benefits from Synergy with Search Marketing

    Earlier this week, iProspect released a report titled, “Search Engine Marketing and Online Display Advertising Integration Study,” which concluded that while online display advertising is effective on its own, search engine marketing enhances its value.

  • Alternative Online Advertising to Grow 9%

    Online display advertising will be the only online advertising channel to see cutbacks in 2009 and 2010, while all other channels will see major growth, according to the Jack Myers Publishing in a recent forecast.

  • Maximizing Potential of Twitter

    Twitter is showing up in many headlines lately. Good, bad or indifferent the micro-blogging service is being talked about and thousands of people are continuing to sign up daily.

  • Successful Email Lists: Do you have one?

    You’ve done the hard part. A list of 2 million email addresses is now in your possession and the money is soon to roll in.

  • Ad Spending Dropped 9.2% in 4Q 2008

    According to a report released earlier this week by TNS Media Intelligence, total advertising spending dropped 4.1 percent in 2008 to $141.7 billion compared to the prior year.

  • BlackBerry Curve Trumps iPhone

    Research In Motion’s BlackBerry Curve was the best-selling smartphone in the U.S. in the first quarter of 2009, taking over the ever-popular Apple iPhone 3G, according to The NPD Group.