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SellingSource Promotes Curtis Pope to Executive Vice President of Business Development
20-Year Industry Veteran Recognized For Experience, Success in Marketing Specialty Finance Products
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Pringo Helps PCGCampbell Create Traction for Yokohama Tire Corporation
Social networking consultancy partners with LA-based marketing agency to create online contest to support Yokohama’s green initiative
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IAC Consumer Applications and Portals Enters into Relationship with the NeverblueAds Affiliate Network
Neverblue Media is pleased to announce that its affiliate network, NeverblueAds, has entered into a partnership with IAC Consumer Applications and Portals (IAC CAP).
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E-Mail ROI is Falling
Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years
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Google’s SearchMash Uses Flash and Snap
For those who are unfamiliar with SearchMash, it is Google’s small, relatively unknown alternative search engine.
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Hulu Finally Creeps Out of the Shadows
NBC and News Corporation have been talking for months about a joint venture into the realm of online video.
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Old Media Spends Big Money Online
Though print media is far from dead, there is no doubt that the Internet has taken away a good portion of its thunder.
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Managing and Minimizing Campaign Tracking Discrepancies
A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the…
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Sales-sourcing: A Tale of Two
Not having studied finance nor growing up with aspirations of working on Wall Street, and despite a significant number of years in the online space, not to mention more than one article on the topic, but the online ad…
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Agencies
Postscripts
WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games.
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