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Floating Ads Have Big Dwell Rates
Click-through rates just got some competition – dwell rates are the new kids on the block and they appear to be packing some enticing stuff.
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Green, Auto Sites See Big Growth in July
According to the latest figures released by comScore, Green and Auto Manufacturer Web sites saw big gains in July, thanks to the government’s “Cash for Clunkers” program.
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The Value of Display Ads is Found Without Clicks
Click-through rates, shmick-through rates – who cares about click-through rates?
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Agencies
Frito-Lay and NFL Hunting for a Prime Pigskin Family
A new campaign from Frito-Lay and the National Football League is encouraging households to demonstrate their gridiron game-day devotion and prove that they are, in fact, the NFL’s “most fanatical family”
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Revenue Loop Transitions to an all Exclusive Network
RevenueLoop will transition to a 100% exclusive network, effective Aug 15th, 2009.
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LeadPile Ranks #3 Advertising and Marketing Company on the 2009 Inc. 5000
Inc. magazine today ranked LeadPile the Number 3 Company in the United States in the Advertising and Marketing Category with 14 or fewer employees.
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Fortune 100 Companies Using Twitter Most Despite Babble and Spam
More than half of Fortune 100 companies are using Twitter to establish a presence on the Internet, while less than a third are using Facebook fan pages.
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Google Wins July and Users’ Loyalty
Google has won yet another month of the search engine battle for market share, according to Nielsen.
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Social Networking Women Don’t Like Data Sold to Advertisers, Subscription Fees
According to a recent survey conducted by ShesConnected, a social networking site for women, online social networking sites are important for women, especially for their professional lives, but not so much for keeping tabs on their children.
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Yahoo Mail Still Reigns Supreme, Gmail Coming on Strong
Recent figures released by comScore show that while Google’s Gmail has grown the most during the past year, Yahoo! Mail still maintains a tight grip on the e-mail service provider market.
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