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Nearly Half of Mobile Searchers Made a Mobile Purchase in the Last Six Months
A new study from Performics, conducted by ROI Research Inc., found that nearly half of mobile searchers have made a mobile purchase in the last six months. Other findings from the report show mobile search’s increasing importance in information-gathering and purchase purposes.
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Spending on Internet Display Ads Rose 9.9% in 2010
According to Kantar Media’s latest figures, ad spending in 2010 increased nearly 10 percent year-over-year in 2010.
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The Week in Review
Headlines from the industry.
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Direct Agents Digital Marketing to Sponsor Daily Deal Summit
New York, NY- Leading performance-based digital marketing agency, Direct Agents, is proud to announce that they will be sponsoring Daily Deal Summit, an event focused on the future of commerce and customer acquisition. Taking place in New York City on April 6, 2011, Direct Agents will…
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Why Tablets Are Big Business
One look at Apple’s sales figures make the above point almost moot. Whoever guessed that they would sell millions upon millions was certainly better than us at guessing the demand. A quick search showed an article which estimated that Apple…
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Just 15% of Small Businesses Are Putting Money Toward E-mail Marketing
Gathering data from various resources, Formstack recently shared a visual report titled, “How Small Businesses Are Engaging in E-commerce,” which showed that less than half of small businesses have a website.
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Celebrities Have Positive Influence for Brands, Ad Performance on Social Media
Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it’s a lot more straightforward for social media ad campaigns.
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Bing-Powered Search Continues to Gain Ground, See Higher Success Rate Than Google
Bing-powered search continues to see happy days as it gained ground on Google in February and saw noticeably higher “success” rates than the biggest search engine in the land, according to Experian Hitwise. The company also revealed sites that saw spikes in traffic after the earthquake and tsunami in…
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Money Can Buy Twitter Mentions but Not Positive Brand Sentiment
Money can buy a lot of things – even Twitter mentions – but it can’t buy your brand positive brand sentiment, according to a recent study from Covario, a company that offers enterprise software solutions and search marketing services.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page
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