Google had another good month in October, according to comScore and Hitwise. Though their figures are different, they are agreed upon Google’s continued display of growth and strength.

According to figures released by comScore, online shoppers spent $534 million on “Black Friday,” the day after Thanksgiving. This reflected a 1 percent increase from last year’s $531 million figure.

Thanksgiving is arguably our favorite holiday, and it has only a little to do with it being one of two Thursdays we don’t publish. It’s that time of year when people see the light at the end of the tunnel, the home stretch of the…

Find new prospects using customized reports designed to maximize targeted online advertising reach.

EPC’s, CTR’s and eCPM’s are all crucial numbers that make the online marketer’s day go round. It is through these numbers that our ROI and the key to our financial success in the online media space will ultimately be determined.

List managers are constantly on the search for ways to improve deliverability. I continually get asked, “how do I inbox AOL, Yahoo, Hotmail, Gmail…?”

When times are good and consumers are buying, marketers aren’t necessarily pressured to measure success and evaluate ROI. After all, when products are

Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it’s time

The National Football League is offering fans a shot at picking a pre-game Super Bowl ad featuring a fan and a spot during the game that presents a player telling a personal anecdote.

Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort.