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Global Mobile Advertising: $3.3 Billion in 2011
A recent report from information technology research and advisory firm Gartner forecasts that mobile advertising around the globe will more than double in 2011, with the North American market accounting for about a fifth of this year’s…
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US Search Marketing Grew 17%, Facebook CPCs Grew 40% in Q1 2011
The U.S. search marketing sector grew as expected in the first quarter of 2011, according to Efficient Frontier. Among the important trends to highlight were the growing demand for Facebook’s ad products and the rapid expansion of…
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Bing-Powered Search Grabs 30% of the US Market
According to the latest numbers from Experian Hitwise, Bing-powered search grabbed more than 30 percent of U.S. searches conducted in March. Google was the only major search engine to lose month-over-month market…
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The Startup Dilemma
Every time we head to San Francisco, we can’t help but think about the start-up scene. Where as Los Angeles is dominated by the entertainment industry and New York by finance, outside of the ever-present homeless population, the Bay Area oozes…
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Too Taboo to Talk Tatto?
As is often the case around the time of a trade show, sometimes the biggest news happens outside of the event and not on its stages. That seems apt in this case, where before ad:tech San Francisco opened, it became known that one of the conference’s…
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Spend on Digital Video Advertising Set to Rise 22% in the Next 12 Months
A survey recently released by the Interactive Advertising Bureau (IAB) shows, among many things, that advertisers see audiences respond better to digital video advertising (DVA), and that online video is seen as more trackable, targetable and less expensive.
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Mobile Ad Networks: $794 Million in Media Spend in 2010
According to AccuStream Research, $794 million in media spend was generated by mobile advertising networks across the globe in 2010.
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When to Tweet, Email, Facebook and Blog
A webinar presented by HubSpot reveals a wealth of information regarding when to update your Facebook status, post tweets, publish blog posts and send out emails. One common takeaway for all these activities: do it more often.
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Nearly 25 Million U.S. Mobile Subscribers Watch Video on Mobile Phones
According to recent numbers from The Nielsen Company, nearly 25 million U.S. mobile subscribers watched video on their mobile devices in the fourth quarter of 2010, up more than 40 percent from the same quarter in the previous year.
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The Week in Review
Headlines from the industry.
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