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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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AOL, CollegeHumor See Big Gains in Online Video in April
According to The Nielsen Company, more than 141 million unique viewers watched online videos in the U.S. in April, up 1.9 percent from March. AOL Media Network and The CollegeHumor Network were among the big winners.
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Tablets More Conducive to Online Shopping Than Smartphones
A recent white paper from the e-tailing group shows that tablet devices are quite friendly for consumers looking to make online purchases. Tablet users not only make more online purchases via their devices than smartphone owners do – they’re more satisfied as well.
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Mobile Email Viewership Surges 81%
“Mobile” is a word that seems to affect lots of areas these days, not least of all email. Today’s picture paints a world that includes consumers using tablets and smartphones to access their email, but this doesn’t mean that desktop and webmail experiences are to be ignored. According to Return Path, an inbox…
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Long-Form Content Has the Highest Video Ad Completion Rates
According to a report from FreeWheel, which helps entertainment companies scale and syndicate their content, online video consumption seems to be a nice complement to linear television viewing and doesn’t eat into primetime viewing. Also, long-form content sees the highest video ad completion rates…
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There’s More to an Affiliate Network than the Payout
When choosing an affiliate network, most novice internet marketers only look at the gross payout for the products they will be promoting. This is a mistake. In order to find success in your online business venture, there are many factors to consider. While payout is important, it is not the end…
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Extreme Arbitraging?
If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non, but certain reality shows we just can’t…
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Ringtones Redux?
The words “AdWords policy changes” generally cause any marketers’ anxiety to increase. More often than not, the source of said anxiety comes from the AdWords team’s employment of the adage, “Experience is the hardest teacher. It gives the tests…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Social Media Demographics: Facebook, LinkedIn, Twitter and MySpace
Advertising Age recently unveiled some helpful and interesting social media demographics “based on actual user profiles, not just Web traffic.” They even made a nifty infographic including all the data.
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