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  • Are We Too Cynical or Just Jealous

    One of our favorite publications is Business Insider. Every direct marketer should read them not for information in the customer acquisition space but for their headlines. It is almost unfair how catchy they make their titles and the open / clicks that come as…

  • Platform vs. Product

    Speaking of our favorite publication, Business Insider, last month they published an article titled, “Google Engineer: Here’s Why Google+ Is Failing, And How We Can Start ‘Doing This Right.'” About a month ago was when it was becoming painfully clear…

  • SEO Has the Biggest Impact on Lead Generation

    Webmarketing123 recently released its “2011 State of Digital Marketing Report”, which surveyed more than 500 marketing professionals on the topics of SEO, PPC and social media marketing. Among the findings in the report is that SEO plays the most important role in lead-generation goals for B2B and…

  • Facebook Was the Most Engaging Web Brand in September

    According to the latest figures from Nielsen, Google remained the top Web brand by total unique visitors in the U.S. in September. However, Facebook remained the most engaging Web brand by time spent per person.

  • When to Think about Your Next Business

    I forget where we heard this, but a famous author and researcher asked people to go to the bookstore, either online or in that old thing called a bookstore, to count the number of titles that have the word happy in them. The question alone suggests…

  • The Geek Class

    While we can’t admit to having watched the show, we did find ourselves completely intrigued by a new reality show that stars three transgender women doing makeovers, not the least of the intrigue stemming from the fact that the very people who made…

  • The Week in Review

    Headlines from the industry.
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  • Traffic Engine Makes Key Executive Hires

    Aliso Viejo, CA (November 8, 2011) — Raising the bar in innovative search technology and online marketing strategies, Traffic Engine, Inc. (www.trafficengine.com) announces the addition of key executives to their team along with new developments that have resulted in increased…

  • New ASI Study Shows What Buyers And End-Users Really Think.

    New ASI Study Shows What Buyers And End-Users Really Think. First study to tell suppliers and distributors if they’re delivering the right products

  • Neverblue Unveils Revamped Website and Logo

    Victoria, BC, November 9,2011: Neverblue, a premier global lead generation company, announced today that it has launched a new website and logo to better reflect the company’s current offerings and international reach. The new look encapsulates…