When writing about Microsoft and Yahoo this week, we couldn’t help but think of AOL. These are three of the largest aggregators of inventory, three of the biggest names in online advertising, each trying to retain and/or regain their…

Email marketing is very much an exercise in human psychology, at least effective email marketing.

In the time that Microsoft and Yahoo have discussed working together, first through an outright acquisition by Microsoft and then in various piecemeal deals since, the Internet world as we know it has dramatically changed. A full…

When you are working in the online marketing world it is important to understand your traffic completely. So many online marketers get busy and forget to really dig in and get to know the traffic they are marketing to.

The “phone” in “mobile phone” might be a bit misleading, according to a recent study published by London-based Lightspeed Research.

It looks like we finally have some official data about Bing’s market share, and it’s good news for Microsoft, which was the only major search engine to gain in June.

A recent report released by IT security and data protection firm Sophos shows that the U.S. is the most flagrant offender on the worldwide spam stage.

When we write about the economics of the flog and other forms of fakevertising sites currently dominating the display space, at the core what we are really talking about are the mechanics of successful run of network, remnant…

When growing up, and admittedly even to this day, if asked what I want to do when I grow up, the answer would involve cars, preferably racing them. Having more traditional parents, such a dream received no encouragement. The…

As affiliates start promoting offers and get their presence known in the affiliate world they may be contacted by an advertiser to work directly. At first glance this may seem to be a great opportunity but if examined closely there are warning signs to watch for. Too many times affiliates find out the hard way that working direct opens the door for greater risks to them. Let’s examine some of the top risks and also see how affiliate networks can offer that added level of protection for the affiliate.