SOPA and PIPA. The first looks like a typo of “soap,” and the latter seems like an enthusiastic fan of the Duchess of Cambridge’s sister Pipa Middleton. Neither look or sound like bills which could fundamentally disrupt how we use the…

If you’re not promoting your offers on Facebook – or your brand in a general sense – you’re really missing out. Facebook continues to have the world’s largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London

Amy Johannes is a former writer for Promo magazine. She is a senior editor at Epsilon.