Here are four basics your team should be on top of to make the most of your email expenditures in 2012

Chief Marketer and NextMark offer a selection of files new to market, including Investopedia eNewsletter and Living the Country Life Magazine.

A Federal Trade Commission (“FTC”) report recently submitted to Congress on the use of the Do Not Call Registry (the “Registry”) by businesses and consumers highlights the dangers in misuse of telemarketing leads. According to the FTC, “marketers claiming a business relationship have improperly…

Awareness, a social media marketing software company, recently released its annual “State of Social Media Marketing” report, which examined the top areas for social marketing investment and the biggest challenges looming for the industry in 2012. Among the findings was that marketers are focused on…

According to an analyst with Piper Jaffray, Google’s mobile ad sales could surpass $4 billion in 2012, which would be a significant increase from the $2.5 billion Google made on its mobile ad sales in 2011.

According to Jumptap’s Mobile STAT (Simple Targeting & Audience Trends) Monthly Report for December, Android increased its market share to take more than half the market, while iOS continues to lead the way in terms of CTR.

According to BrightEdge’s “2012 Search Marketers Survey,” nearly three in four search engine marketers will spend more on search engine marketing technology in 2012 vs. 2011.

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There is a phenomenon in the product marketing world where a particular trademark becomes synonymous with every product of that type despite who makes it. This is when a brand name becomes generic. It’s hard to think of…

The nostalgic in us couldn’t help but smile when we found not just an ad for an incentive promotion (ok, Free iPod) offer but the type of ad. The simple banner read, “You Have (1) New Message.” It’s ad text that has literally been…