According to PointRoll, the completion rate for in-stream video ads with interactive elements is higher than for in-stream ads without interactive elements. Overall, in-banner video ads got just under 17 seconds of average brand interaction time.

A recent Localytics study found “building relationships with app users and fostering long-term usage are more important.” Among the findings was that of all studied users who made an in-app purchase, 44 percent took 10 or more interactions with the app.

A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

For the ninth consecutive year, Macy

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.