According to the latest figures from comScore, Google was up and Yahoo was down in January’s search engine rankings. Separate figures from Experian Hitwise reveal that “Facebook” continues to dominant the top 10 overall search terms.

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Much of our unique blend of performance marketing just happens. The offers don’t always follow any major cyclical trends or master plan. To illustrate what we mean, in the for-profit-education space, enrollments correlate closely to the change in unemployment. When the change in…

Of the many groups that exist on Facebook around advertising, one is by far the most popular with those in the cpa network / performance marketing space – “Super Affiliates.” It’s like a big Google Group with greater visibility. The members mix in work with pleasure, often sharing..

ClearSaleing recently released its “A Guide to Market Leadership in 2012” online advertising study, which sets out to identify “the trends and truths that will most highly impact digital marketing in 2012, including improving conversion quality, increasing the focus on customer intent, seeking quality in…

Greystripe’s “Advertiser Insights Report: Mobile Entertainment Insights” shows that mobile ads play a significant role in the entertainment research and planning process for most smartphone and iPad users.

In a recent presentation, Performics predicts that mobile will account for 20 percent of all paid search impressions by the summer.

What to watch this year in games, contests, and sweepstakes.

If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting

Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.