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  • Bing Gobbles More Market Share in February

    According to Nielsen, comScore and Experian Hitwise, while Google remains far ahead of the rest of the pack, Bing continues its ascent into Yahoo!’s territory.

  • Google Remains Top Web Brand, Surpassed by Facebook Last Week

    According to Nielsen, Google remained the top Web brand in February. However, a certain book of faces usurped the search giant in terms of traffic last week, according to Experian Hitwise.

  • Marketers Adopting Most Social Media Tactics

    According to a recent study released by Unica, a marketing technology provider based in Waltham, Mass., marketers in North America are doing a pretty good job of utilizing or planning to utilize social media.

  • Online Media Used by Nearly All Local Shoppers

    According to a recent study conducted by BIA/Kelsey and ConStat, almost all Internet users in the U.S. use online media when researching local products and services.

  • Is Telemarketing the New Old Thing?

    As I was walking around this past Affiliate Summit, I couldn’t help but notice companies looking to buy call center generated leads.

  • For Better or for Worse?

    For as much as the performance marketing industry has changed over the past decade, some things have not changed all that much. We still use the pixel in order to track…

  • Mobile Facebook and Twitter Booms, MySpace

    Social networking sites are being accessed more and more via mobile browsers, but not all the big dogs have loud barks. While Facebook and Twitter are thriving in the mobile realm, MySpace seems to be foundering.

  • US Users Watched 32 Billion Videos in January

    According to comScore, 32.4 billion videos were watched by 173.4 million unique U.S. Internet viewers in January, with the usual suspects leading the way.

  • E-Mail Marketers Focus on Recipients’ Interests, Behaviors

    Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.

  • Online > Print in 2010

    Spending on online advertising and marketing will surpass print for the first time in 2010, according to Outsell Inc.