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Email Marketing: Data to Measure and Metrics to Help Make Sense of it All
To measure the success of your email campaigns, you need to collect the following data: massages sent, messages delivered, hard and soft bounces, messages opened, unique and total clicks, and unsubscribes. Open rates, click-through rates, response rate/conversion rate and unsubscribe rate are four metrics that will help you make sense of it all. Unsubscribe rate, […]
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Contest Builder, No. 1 Gamification App on Salesforce.com, Gets $1 Million
Contest Builder, the top gamification app on Salesfore.com AppExchange, has secured $1 million from Detroit Venture Partners and ePrize. Contest Builder was created by LevelEleven to motivate sales personnel at ePrize. It uses the customer relationship management Salesforce.com database to enable managers to create contests to incentivize salespeople to book meetings, close deals, etc. Contest […]
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Yelp Introduces Visual Menus
Yelp has unveiled a new feature that allows users to peruse restaurant menus embellished with photos taken by users. The visual menus are available on Yelp’s website, mobile site and mobile applications, the first such cross-platform product, according to the company. “We’ve combed the site to compile visual menus incorporating Yelp reviews and user-uploaded food […]
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The Fancy Thrives in Mobile Commerce While Fab Lags Behind
The Fancy, a Pinterest-like shopping website, is thriving in mobile commerce. Its app enables users to brows images of objects and “fancy” the ones that appeal to them. In February, The Fancy gave users the ability to purchase items right from the website and app. In a few months, the company was raking in $10,000 […]
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Infographic: ’24 Hours in the Google Economy’
WordStream, a search marketing company, created an infographic to detail Google’s statistics in light of its most recent earnings announcement. Among the findings are: Google makes more than $100 million a day with search advertising The search engine boasts 5.6 billion daily search ad impression Google had an average of 10.9 million daily conversions (completed […]
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Groupon Targets New Yorkers Hit by Hurricane Sandy
Leave it to Groupon to use Hurricane Sandy as an opportunity to target a deal to New Yorkers. The daily-deals giant is offering a deal called “International Dinner in the Dark,” which it sent to New York-area users. The deal offers a discount on two- and four-person meals at Dans le Noir in midtown Manhattan. […]
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‘Social Magnification’ and the Era of Footfall, Deals Redeemed and More New Metrics
The surge of mobile deals has ushered in a new shift in metrics. “Social magnification” is taking place
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40% of Consumers Use Local Search Daily
According to a study commissioned by YP and conducted by marketing consulting firm immr, 4 in 10 consumers use local search at least once a day. The study also found that 70 percent of smartphone owners use location-aware mobile apps. Also, to no one’s surprise, consumers who own a PC, smartphone and tablet conduct more […]
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Polls Can Help Marketers’ Demand Generation
A survey of more than 440 marketing and sales professionals found that 80 percent thought their demand-generation programs are ineffective to semi-effective, while 20 percent thought theirs were effective. For those that were a bit down on their demand-gen programs, 37 percent said their content wasn’t engaging or provocative. Could polls be a solution? Kwanzoo […]
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Top Brands Using Paid Advertising on Facebook Reach Audiences 5.3 Times Larger
According to a study from Facebook and comScore, among the top 100 brand pages on Facebook, those using paid advertising reach audiences that are 5.3 times bigger than those reached with organic content. Some brands were able to extend the reach of a post or piece of content by more than 100 times with paid […]
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