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  • 23% of Social Media Messages Include Links to Content

    A recent study from Nielsen and AOL found that more than half of people’s time is spent with published content, while nearly a quarter is spent with social media. “This prompted the question: How much of a user’s communications also involve content?”

  • Budgets Rapidly Increase for Online Video

    According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • CPA Network. No. CPC!

    Performance marketing has always been about that, performance, which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of…

  • Daily Deal Businesses’ Secret Weapon – Merchant Acquisition Metrics

    When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that – the media spend. Customer acquisition comes in two parts, though – the end user and the…

  • MARC PORCELLI IS NAMED GENERAL MANAGER OF MUNDO MEDIA

    Toronto – April 21, 2011 “MUNDO Media today announced that ad network veteran Marc Porcelli has joined as its new General Manager. Porcelli’s years of experience as a publisher and affiliate will take the firm to the next level. MUNDO Media is a performance-based…

  • The Average Consumer Will Spent $140.73 on Mother’s Day Gifts in 2011

    Mothers will get noticeably more love this year, according to a forecast from the National Retail Federation. The NRF expects total spending to surpass $16 billion this year.

  • Facebook Served More Than a Quarter of Display Ad Impressions in Q4 2010

    Facebook served up more than a quarter of all display ad impressions in the fourth quarter of 2010, according to numbers from comScore.

  • Mobile Marketing: $56.5 Billion by 2015

    According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.

  • Mobile Video Advertising Rose 36% in Q1 2011

    According to the latest figures from Rhythm NewMedia, a mobile video ad network, mobile video advertising surged by 36 percent in the first quarter of 2011, with in-stream video ads outperforming all other video units.