Latest Integration Provides Marketers With Transparent Site-by-Site Rich Media Metrics

The outside world seems to love to hate the performance marketing sector. Every time we find ourselves pontificating on this topic, though, we can’t help but think of a preacher trying to find a new way to discuss seemingly never changing story lines…

When we think about the value of performance-based companies, as we did in our other piece this week, we think about why the outside world doesn’t value us in the same light. I suspect, though, that the vast majority of network owners really…

While fathers won’t receive as many gifts for Father’s Day as mothers did for Mother’s Day this year, spending for Father’s Day is expected to significantly rise in 2011, according to the National Retail Federation (NRF) and BIGresearch. The annual survey reports that nearly a quarter of Father’s Day…

According to a survey from Prosper Mobile Insights, nearly 53 percent of smartphone owners said they use their smartphones for all the functions and that “it’s my life.” Nearly a third said they use their smartphone’s basic functions and some apps. More than half of respondents also said they prefer…

A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them…

According to The Nielsen Company, more than 141 million unique viewers watched online videos in the U.S. in April, up 1.9 percent from March. AOL Media Network and The CollegeHumor Network were among the big winners.

A recent white paper from the e-tailing group shows that tablet devices are quite friendly for consumers looking to make online purchases. Tablet users not only make more online purchases via their devices than smartphone owners do – they’re more satisfied as well.

“Mobile” is a word that seems to affect lots of areas these days, not least of all email. Today’s picture paints a world that includes consumers using tablets and smartphones to access their email, but this doesn’t mean that desktop and webmail experiences are to be ignored. According to Return Path, an inbox…

According to a report from FreeWheel, which helps entertainment companies scale and syndicate their content, online video consumption seems to be a nice complement to linear television viewing and doesn’t eat into primetime viewing. Also, long-form content sees the highest video ad completion rates…