By Michael Weissman, chairman and CEO, SYNQY Corp.

To overcome the limitations of the Internet, marketers rely on practices that unwittingly feed consumer ADD (Attention Deficit Disorder). It’s a scenario that both marketers and consumers have learned to live with but not necessarily like. Because third-party websites limit a brand’s presentation, marketers resort to enticing prospects to take a journey, leaving the site they’re on to visit the brand-owned website where they can receive a richer brand experience. The distraction, diversion and ultimate journey itself has “trained” consumers to act and react in ways that are not always desirable for anyone. But today, technology presents an antidote to the chaos, by providing an alternative to connect the brand and consumer in ways everyone will like.

Should you be putting effort into Foursquare or Yelp? The answer for small businesses is simple: both. But it’s worth noting that one of those platforms is hotter than the other. According to Fast Company, Foursquare topped 33 million user-generated tips on its location-based platform last month, which reflects a year-over-year increase of about 65 […]

QWIQQ is a Texas-based company that aims to help small businesses master the art of social selling via a mobile app. Among other things, it eschews the idea of daily deals in favor of flash sales. To find out what the difference between the two is, along with why the idea of refraining from selling […]

ExactTarget, a marketing solutions company, has put together an infographic to help marketers know what the coming months should mean for their holiday email marketing campaigns. Those who think it’s way too early to start thinking about, planning for and sending emails about the winter holidays should know that some retailers are already ahead. Here’s […]

If you’re new to search marketing, you might be a bit overwhelmed by all the acronyms and jargon bandied about by more seasoned professionals who talk about link building. Thankfully, Julie Joyce, director of operations at Link Fish Media, has written a comprehensive A-to-Z guide to link building. Here are some of the entries: –

If you’re using a last-touch attribution (LTA) model to measure the value of Facebook advertising, you’re undervaluing that channel by as much as 30 percent. This is the major finding of a new study from Kenshoo, “Quantifying the Impact of Multi-Touch Attribution: Spotlight on Facebook,” which analyzed clients’ live campaign performance data across multiple digital […]

According to the latest figures from Nielsen’s Global AdView Pulse report, spending on display advertising was strong in the first quarter of 2013. However, the global ad spend picture across industries looks a bit more mixed. Nielsen reports that display Internet advertising saw global spending grow 26.3 percent in the first quarter, with especially strong […]

Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales […]

A new report from Aggregate Knowledge finds that advertisers get higher-quality users from social channels and portals than from networks and exchanges. Social platforms and portals also deliver better reach. Costs According to Aggregate Knowledge’s “Global Media Intelligence Report” for the second quarter of 2013, CPMs (cost per 1,000 impressions), CPAs (cost per action/conversion) and […]

If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture […]