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What is Lead Generation

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as, “someone who is interested in, could be interested…

What is Lead Generation

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That's how we feel when talking about lead generation. On...

Global Mobile Advertising Market: $5.3 Billion in 2011

According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.

Time to Get A Job?

For anyone out there who enjoys a non-traditional work set up, this author included, the threat of a typical job sounds worse than a week long marathon of Ishtar and Waterworld. Were we the prototypical affiliate, who should...

The Week in Review

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28% of Father’s Day Shopping to Happen Online

According to the National Retail Federation (NRF), $12.7 billion will be spent on Father's Day this year, with nearly 1 in 3 shoppers saying they'll shop online this year.