Author

Richard H. Levey

  • Agencies

    DMA Offers Data Governance Certification to Marketers

    The responsibility for securing data has existed for a long time within organizations’ legal, privacy and information technology units. A new certificate program from the Direct Marketing Association seeks to give marketers a solid grounding in responsible data practices.

  • Agencies

    Chief Marketer Listline July 9

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online Arhaus Jewelry Buyers This […]

  • Agencies

    Study Finds Strong Correlation Between Analytics and Loyalty Program Success

    Marketers have concerns about the impact their retention programs are having on customer loyalty, according to the top-line findings in a paper from SAS and Loyalty 360, with only 24% of them believing their efforts are very effective in delivering desired results.

  • Agencies

    Chief Marketer Listline June 25

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

    · New list to market in past 7 days
    · Exclusive to list manager
    · Data card quality score 85 or higher on NextMark
    · Data card publicly available online

  • Agencies

    New Online Deal Site Targets Gay Male Market

    DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

  • Agencies

    Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)

    U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

  • Still A TV Nation When It Comes To Marketing Dashboards

    Both the NFL and Kestler Financial Group are taking advantage of a very simple strategy to focus their organizations’ activities on key metrics. They’re displaying their marketing dashboards — prominently.

  • Agencies

    Chief Marketer Listline June 18

    Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Bark magazine, Hartford York catalog buyers and Tristar Products buyers.

  • Agencies

    Q&A: Creating a Winning B2B Landing Page

    The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

  • Agencies

    Silence, Trust Issues Key in Detecting B2B Defection

    In a relationship, "fine" is can mean anything from "things are wonderful" to "I don't really want to talk now, but my bags are packed and I'm on the next bus out of here."