Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and

Because of the incredible success and buzz created by this promotion for Levi Strauss’s Slates slacks, Chris and Matt were deluged by interview requests.

Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford

There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among

Taco Bell capitalizes on Dinky fever this holiday season with plush dogs that speak when you squeeze them. Four different dogs wear accessories and say

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

SYDNEY – Pepsi has hit the streets with a marketing campaign backed by a multi-million dollar budget to increase the brand’s growth from 5 to 11 percent

General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

Mervyn’s California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In

Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You’ll find out in our December issue when our editors profile