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The risk of playing it safe
Mediocre just doesn’t cut it these days. No longer can a brand simply put out a solid, yeomanlike marketing campaign and expect to get away with it. Not
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Agencies
Reebok Sponsors NFL Fantasy Football Contest
Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League’s NFL Players Fantasy Football. The
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Heineken Dangles Headline Hoax
Building off its ad campaign featuring humorous “news” headlines, White Plains, NY-based Heineken is letting consumers create fake headlines about their
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Agencies
Mervyn’s Rocks Back-to-School with Scholastic
Mervyn’s retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment’s Schoolhouse Rock property for a back-to-school program
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Toyota Inks First Arena Title Sponsorship
Toyota last week signed a multiyear deal with the Houston Rockets to name the NBA team’s new arena the Toyota Center. The deal marks the first time Toyota
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Kyle Petty Teams with Sue Bee Honey
Racecar driver Kyle Petty has agreed to promote Sue Bee Honey and serve as a spokesperson for a variety of promotional programs. “Our family really uses
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Philip Morris OK on Retail Promotion
A federal appeals court last week upheld a 2002 ruling that Philip Morris did not violate antitrust laws on a promotion that paid retailers for prime
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Cutting through the E-Clutter
CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting
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All Dressed Up
I wonder who’s wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members’ closets during a fundraising
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Organic Group Takes on Cosmetics Manufacturers
If it says it’s organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some “natural”
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