Web mining fuels 9.0 percent rise in spending.

AGs contend ads, matchbooks still target kids.

POPAI’s new measurement study gives P-O-P a leg to stand on.

Sponsors target niche properties and activate, activate, activate.

Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures

This wasn’t planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair