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  • Looking for a Third Party to Manage Your Database?

    First of all, learn about their understanding and compliance with Can-Spam and applicable state and federal laws. Since database marketing has grown from its, somewhat modest, roots of the basis of the most direct marketing itself, advances in…

  • King Google

    Google Talk, Gmail, Desktop Search, Toolbar, Orkut, Froogle, the list of free Google services that actually add value to our everyday Internet experience goes on and on. Last week I discussed Google’s maturation from simply a search engine…

  • Trends Report – Following the Money, an Investment Recap, Part One

    It’s hard to say when it happened, but it did. Our industry, once the unwanted offspring of the media world, operates in obscurity no longer; investors and members of the “real” world look upon it and those of us in the trenches with admiration. We now…

  • Trends Report – Following the Money, an Investment Recap, Part Two

    Part One of Trends Report recapped six major investments, including five content driven sites totaling more than $2 billion in transaction prices. Four of those deals occurred in a span of less than four months. Yet, as impressive as that…

  • PopUp Blocker Solution

    Is PopUp Blocking Affecting Affiliate Earnings? Not anymore! There are products and services out there using DHTML to get the popup to pop. For example, “Instant Attention” is a service that you can use…

  • Trends Report – One Exit, One Entry

    Twenty-three months ago ValueClick made a move that consolidated the affiliate marketing space by picking up Commission Junction. The deal, worth approximately $58 million, left many people wondering why ValueClick would choose to purchase another affiliate…

  • Digital Thoughts – Boom Times

    When they opened their doors in 1997, Amazon made $147,000. By the end of 1998, they earned $600,000 rising to $1.6 billion by 1999. At the end of 2000, Amazon generated $2.7 billion in revenues. During the boom years, Amazon managed to go from nothing…

  • Six Steps to Ensuring Site Visitor Returns

    A captivating and successful Pay Per Click affiliate implementation encourages Internet visitors to leave a site through a profitable exit route, while still ensuring they will come back for return visits. Accomplishing this goal means integrating…

  • Ten Ways to be a hero in the Co-Registration Space

    As the Co-Registration space gets more and more crowded, one basic law continues to prove itself, over and over again: As any space gets more crowded, the amount of businesses giving said space a bad name will rise exponentially.

  • The Critical Coupon Code Step

    Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…