Not long after joining the Promotion Marketing Association of America (as it was know then) in 1987, I developed a simple way of explaining promotion

Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet’s brand promotional manager, Harper had accompanied five first-place

A lot of things have happened in the 15 years since we laid out the first 20-page issue of PROMO on the Smith dining room table in November 1987. The

H&R Block tweaked its Million Dollar Giveaway for a second run this spring. This time, people will have to actually enter the sweepstakes. Kansas City,

American Airlines sponsored several African-American philanthropic events in 2001. But research found that black consumers still didn’t view the brand

Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed

Editor’s Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies

Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly

Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with

It was tough making those first phone calls the week after Sept. 11 as I set about writing this month’s feature story. How could I possibly ask people