Billy Beane, General Manager of the Oakland Athletics and protagonist of Michael Lewis’s Moneyball, had a problem: how to win in the Major Leagues with a budget smaller than that of nearly every other team.

Traditionally, this section of the DM Confidential looks externally at the market. Topics range from capital markets activity to insights gleaned from watching Yahoo and Google indirectly and directly compete for dominance. This week’s article takes a step back…

Most of the companies in our space did very well in 2004. Some of them did so well that unanticipated but certainly desired exit strategies were realized. 2005 brings more promise but most likely not the easy gold of 2004.

A commonly overlooked component, the listing, aids in the creation of a powerful Pay Per Click advertising campaign. The listing is what a visitor sees after typing in a search term. It consists of an accurate title, relevant description and working URL.

The latest edition of Webster’s New World College Dictionary contains at least one entry that won’t mean much to those who do not user the internet frequently. The word isn’t “wedgie,” even though it gaine

In this week’s Trends Report, we explore a topic that without the internet would not have the prominence it does now. Similar to that topic, blogging, the subject of this week’s Thoughts, explores another hot topic that also owes its r

Affiliate managers talk about two percent of their affiliates generating ninety-eight percent of transactions, as if that makes sense. It’s time that you trimmed the fat off your affiliate program. According to data that I collected recently for

Many companies are still very much in the hunter-gatherer stage, where tasks necessary for survival such as reporting, data analysis, and even creating linking urls are all manual processes day in and day out. This doesn’t leave much resource fo

In a twist on employee incentives, Internet service provider Earthlink is letting consumers decide which of its employees are worthy of perks like company cars and offices. Earthlink puts a twist on employee incentive programs by asking consumers to …

Fulfillment house Archway Marketing Services has expanded its staff and its facilities. The Minneapolis-based company (formerly Gage Marketing Services) has hired Dan Abell as VP-information technology and Joe Rudolph as VP-finance. Abell will oversee …