DigitalLife is “the ultimate consumer technology, gaming & entertainment event of the year”. The four-day event is dedicated to exposing the digital culture of tomorrow to the consumers of today. Products showcased include…

Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies…

Almost ten months ago, I made some predictions for what might happen before the close of 2006. Similar to our Trends piece on the un-network ad networks, this particular prediction involves an issue that leaves many ad…

The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount…

DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT
Report Covers Seven Media, 19 Industry Categories, 30 Products &
Services

Neverblue Media Inc. foursome win BDC’s Young Entrepreneur Award for British Columbia

LashBack Launches CAN-SPAM Compliance Monitor
Email Marketing’s First Complete Compliance Service

Blogs have become a credible information source for public consumption, threatening news outlets and prompting them to hop on the bandwagon. Most media outlets, large or small, now have blogs on their sites. Unlike a print…

The first installment of this email marketing walkthrough covered dividing your email master list into targeted subgroups. This week you can sit back, relax, and learn how to increase the open rates of your email campaigns through sender name optimization.

Two months ago Rohit Bhargava wrote an entry on his blog about the five rules his firm uses to socially optimize a site. This article is credited with pushing Social Media Optimization (SMO) to the forefront of our industry.