Safeway taps its Safeway Club Card loyalty program to raise as much as $10 million for local schools. The 10% Back to Schools effort involves 40 packaged goods companies who will donate 10% of sales on 1,700 participating brands bought by Safeway Club …

A California judge has ordered one Safeway store in Hollister, CA, to stop selling gasoline below cost in response to a year-old suit from a local competitor. The suit, filed in May 2004 by Dassel’s Petroleum, Inc., contends that Safeway’s …

The Light Group Inc., an incentive marketing and performance improvement company, has named Paul Gordon, president and partner. Founder Arnold Light, who was president and CEO, remains CEO. Most recently, Gordon had been senior VP-sales for …

ad pepper media acquires Nedstat Basic, the leading global free website analytics solution.
Asset transaction significantly extends ad pepper media’s reach and range of free services for website partners.

At the most recent AD-Tech show in Chicago, it was remarkable how many times I heard executives stress the importance of the all-mighty conversion. With advertisers spending thousands per month driving traffic to their sites, forms…

Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as…

Affiliates have been consistently pioneering innovative ways to drive targeted traffic to web properties. The three most popular ways are Search Engines, Pay-Per-Click and Email marketing. However, the laws are becoming more stringent…

Rupert Murdoch is here, and his entry is a sign of more purchases to come. No such event happened in time for this week’s publication, a fact that remedies itself, though, next week with coverage of Experian’s purchase of…

Writing about major acquisitions is among the best topics to cover. They provide a great opportunity to research companies in order to better understand the factors behind the sale. One such sale was Intermix, a company snatched up by Rupert Murdoch’s…

Google recently announced changes to its AdWords program intended to both simplify keyword management as well as give advertisers more control. Their AdWords keyword status system will be simplified to either active or inactive from its current…