Customer, May I?
MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king
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At Retail
Going Postal No, you can't actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued
Fishing in the Promotional Closet
I got a late start with my spring cleaning this year, but I really got into it. So much so that, when I was done, I decided to do a little digging in
Beyond the Weinermobile
George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground
International
NEW ZEALAND Kids's Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a
Shave and a Cheesecake, Two Hits
The Gillette Co. put itself on the cutting edge in 1998 and earned accolades in the process by walking away with top honors at the American Marketing
Shakeup at Miller
Milwaukee-based Miller Brewing Co. says it's "way too early to tell" what will happen to agency assignments following a surprise shakeup last month in
Electronic Buzz
A year's worth of free beer and a keg refrigerator for storage is the first prize in a Web contest launched in March by Beer.com, a vertical portal site
Leveraging Furby
Looking to capitalize on the national craze for the interactive Furby doll, Oakbrook, IL-based McDonald's is giving away scaled-down versions of the toy
Squeeze Play
Using free downloads as a promotion device is becoming as popular as an Aerosmith movie theme. Among the more recent acts to offer online samples of upcoming
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