Google and the National Aeronautics and Space Administration (NASA) have joined forces, an unlikely alliance you would think, unless of course Google has already begun preparations for dominating other planets. While one rules the search space…

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all

AOL earned more than a billion dollars last year on advertising revenues and will earn even more this year. A healthy chunk of those ad revenues come from search, and no surprise to those in our industry, AOL’s search revenues come from Google…

The message might have come out a little late yesterday for those covering the industry to pick it up, but almost assuredly, this topic will dominate the industry today. Then again, maybe not. Postings about the topic are scarce, and usually such postings…

I have a confession to make. For the two days that I sat through the FTC’s workshop on how to curb childhood obesity, I kept craving Tater Tots. It was

Strong, compelling ad copy is a key to running a successful co-registration campaign and one of the hardest things to prepare. Co-registration campaigns give you a small window of opportunity to attract the attention of thousands of consumers and…

You won’t find it on the calendar. No official date exists, but with Advertising Week almost complete, one that included MediaPost’s OMMA East and the IAB’s MIXX-Expo in New York City not to mention iMedia’s Brand Summit in Coronado Bay, California, it’s safe to…

When I set out for New York City early this week, I had an idea that I would write about the tradeshows. In the past, that has meant a descriptive account of the goings on, not an attempt to ascertain the value of going in the first place. Intrigued by…

This is a comprehensive listing of current and upcoming tradeshows hosted throughout the world as they relate to the business of online advertising. Please email amendments to [email protected]

PEARL RIVER, N.Y.–(BUSINESS WIRE)–Sept. 7, 2005–Traffix, Inc. (NASDAQ: TRFX – News), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com).