When those of us in the online advertising world think of lead generation, we often think of the volume leaders – mortgage and education. It’s hard not to, as they, for the most part, dominate our advertising consciousness, especially…

Last year, one of the predictions we made was that someone would create the X10 equivalent for Chinese traffic. Someone would create the ad that would not only monetize any remnant but signal a new dawn of advertising. With so much…

The man, the myth, the legend. To black hat SEOs he embodies the dreaded arch enemy. To white hats, he is the source for authoritative, accurate advice you can trust.

Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

Pick Your Partners Walk for the kids? Support the local library? PROMO’s Annual Planning Guide will help you choose cause marketing partners from worthy organizations.

AdFemme.com features the “Ad Femme of the Month”, an interview with a successful woman in interactive advertising, each month. Every interview includes the question: On a scale from 1 – 10 how do you think the women in our industry are treated? -10 being the…

MessageLabs recently released its 2006 Annual MessageLabs Intelligence Report, which discusses its analysis of the spam, virus, and phishing attacks in 2006, and looks forward to 2007.

Though Google is a search and advertising behemoth stateside, it has had its share of problems mimicking this dominance overseas, and Sergey Brin’s own motherland, Russia, is no exception.

The line “Top Search Terms of 2006” has a certain ring to it. It’s always interesting to get a glimpse into what searchers were most eager to see or read about online, and top search terms are a nice way of summarizing that…

According to the DoubleClick Performics 50 Search Unit Trends Report, search marketers saw their costs rise during the third quarter of 2006. The average cost to a search marketer who purchased a keyword for the quarter…