START THE PRESSES: Cool stuff printers are hawking right now.
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures
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ON TARGET
I cannot tell you how much I enjoyed reading Betsy Spethmann's column a few moments ago ("Off Target," June promo). It's about time another sane human
HITTING THE TARGET
Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.
NEWS ANALYSIS: Packaging a Wallop
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What's good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
Avoiding Online Promotion Disasters: An Internet-savvy lawyer tackles the FAQs.
The promotion agencies and marketers I represent ask many questions as they seek practical guidance in this rapidly evolving legal environment. Here's
POST-APOCALYPTIC POP
Cherry Coke's first movie tie-in leads Titan A.E.'s marketing charge.Atlanta-based Coca-Cola Co.'s Cherry Coke brand takes its first-ever theatrical plunge
Are We There Yet?: Minivan marketing is driven by the changing needs of American families.
There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn't make enough Caravans and
LOYALTY MARKETING: Loyal to What?
Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn't even reached its marketing potential yet, but online
NOW WEAR THIS
Consumers are what they wear - a simple fact that has marketers looking to put more logoed apparel into customer wardrobes.Ever since Ralph and Calvin
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