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Bad is Good

April 1, 2001 | 

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

Walking the Tight Rope

March 1, 2001 | 

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

Value Ads

March 1, 2001 | 

It's ironic, really, to see an image ad for Happy Meals. McDonald's turned up the emotional volume on Happy Meal ads last month, breaking its most extensive

Reviving the couch potato

March 1, 2001 | 

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

90 Days to a Better Brand

March 1, 2001 | 

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

smoke.com

March 1, 2001 | 

You've got a long way to go, baby. Legal and tax challenges have hit the booming online tobacco business as states seek to limit direct cigarette sales

Covers and Uncovers

March 1, 2001 | 

This wasn't planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty

Ogre Orgy

March 1, 2001 | 

DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures

It’s Not All Fun and Games

February 1, 2001 | 

I've been reading a lot about the steady decline of Priceline.com. (I'm still trying to decide whether the company is one of the most ridiculous business

American Demographics

February 1, 2001 | 

A potpourri of data appearing this February in PROMO's sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with