Author

  • Lead Markets

    The “interpreter of supply and demand,” that was a definition I came across when trying to figure out how to describe markets and marketplaces. When I hear the word, I think of the stock market, of people buying and selling in…

  • Keywords are KEY (Part 2)

    So you’ve developed a core list of keywords to bid on, now what? Filter what you currently have. After I develop my core list of keywords, I like to go through my list to double check that I do not have any keywords that…

  • Recruit Qualified Affiliates

    What should you do to find the best affiliates? Should you accept just anyone who is interested? When you work to recruit affiliates, find the best possible people. With the proper work, you can find affiliates who will

  • Be Your Own Network

    It was the mid 1990’s and, being a fresh college graduate, I was talking shop with friends in the middle of the night in a half empty bar. The stranger beside us let us know that he was an executive from CBS, even though no one had

  • Is PageRank Still Significant?

    PageRank has garnered a lot of attention, and the continuous updates to PageRank seem to indicate that things are going through a slight change. Sites that were once ranked lower have risen, while sites that used to be

  • New Report Forecasts $23.5B for Digital Ads by 2010

    Analyst firm Parks Associates released a new report indicating that there will be growth in digital media segments with new categories such as in-game and mobile advertising to offer the highest gains.

  • DM Pimping Cartoon V20

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • MySpace Going Mobile

    MySpace is a hugely popular social networking site for teens and young adults in their twenties, which is also a very lucrative demographic for wireless phone companies. This common denominator clearly indicates why MySpace has…

  • Best Western Sends a Loyalty Member to World Cup

    Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

  • Coupons, Inc. Pockets Patent for Coupon Distribution

    Coupons, Inc. has bought a patent from the American Consulting Co. enabling it to deepen its footprint in the online coupon industry.