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Retailgating

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Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

Hucksters No More

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A lot of things have happened in the 15 years since we laid out the first 20-page issue of PROMO on the Smith dining room table in November 1987. The

Guest Column: Action Speaks Louder

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Not long after joining the Promotion Marketing Association of America (as it was know then) in 1987, I developed a simple way of explaining promotion

Kicking the Tires

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I bought my first new car in 1987 a Volkswagen Golf, five speed, champagne silver. It was tough giving up my fire-engine red '73 Beetle, but in the end

Nothing Doing

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Duane Hart figures that Brittany Boyce got the better end of last summer's Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for

Tripped Up

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Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet's brand promotional manager, Harper had accompanied five first-place

Equal Opportunities

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American Airlines sponsored several African-American philanthropic events in 2001. But research found that black consumers still didn't view the brand

Tax Revision

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H&R Block tweaked its Million Dollar Giveaway for a second run this spring. This time, people will have to actually enter the sweepstakes. Kansas City,

Pet Project

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Nestl USA, Glendale, CA, this month delivers via e-mail the final clue in a 10-week Great Friskies Internet Treasure Hunt. Players combine the 10 weekly

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