Kimberly-Clark Corp. added three senior executive posts yesterday to bolster its global marketing staff with an eye toward growth outside the U.S. The push to leverage the company’s resources could lead to a shift in the way K-C works with its agencies.

Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,

Yes, dear reader, you’re wondering: Who is this new guy? Well, I’ve been covering the marketing and media beat for over a quarter century. And it’s the

Denny’s is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.

Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.

In the mid 1800’s John D Rockefeller founded Standard Oil, which later became the foundation for almost the entire oil industry. He created the first real national corporation, and later, the first international corporation. There…

February was a tough month for every search engine whose name did not start with “G.”
The most recent figures released by comScore’s qSearch indicate that Google…

Broadband connections are covering the globe at a rapid speed. The growth that speedier connections are seeing is not just confined to reach, but to actual speeds as well, as countries like Japan and South Korea are seeing faster…