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  • Kimberly-Clark Sets Global Marketing Plan

    Kimberly-Clark Corp. added three senior executive posts yesterday to bolster its global marketing staff with an eye toward growth outside the U.S. The push to leverage the company’s resources could lead to a shift in the way K-C works with its agencies.

  • Going to the Dogs

    Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old

  • Closing the Digital Divide

    In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical

  • Star Struck

    Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,

  • The Restless Consumer

    Yes, dear reader, you’re wondering: Who is this new guy? Well, I’ve been covering the marketing and media beat for over a quarter century. And it’s the

  • Denny’s Strikes Up Bowling Promo with 2 Million Coupons

    Denny’s is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.

  • Cal Ripkin Goes to Bat for Holiday Inn

    Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.

  • Does Small Business Rule?

    In the mid 1800’s John D Rockefeller founded Standard Oil, which later became the foundation for almost the entire oil industry. He created the first real national corporation, and later, the first international corporation. There…

  • Google Gains, Everyone Else Loses

    February was a tough month for every search engine whose name did not start with “G.”
    The most recent figures released by comScore’s qSearch indicate that Google…

  • Broadband Excels Around Globe, Americans Apathetic to Internet

    Broadband connections are covering the globe at a rapid speed. The growth that speedier connections are seeing is not just confined to reach, but to actual speeds as well, as countries like Japan and South Korea are seeing faster…