It seems like most consumers are keen on the idea of watching online content on their television sets, though there are still a lot of people out there who are unaware that this is actually possible now, and the cost of such luxury is very…

Although Microsoft can’t seem to lay a finger on Google when it comes to search market share, it can claim a bigger unique audience as a parent company than the search giant. In April, Microsoft led the list of the top 25…

LOS ANGELES – May 18, 2007 – Gorilla Nation (www.gorillanation.com), the world’s largest online ad rep firm, today announced its partnership with Great Hill Partners (http://www.greathillpartners.com/), a Boston-based

During last week’s exuberance over the sales of 24/7 Real Media and aQuantive, one of the survivors in the online advertising space disclosed that the FTC has begun a formal inquiry into their lead generation practices.

New Alignment Maximizes One Of The Most Experienced Teams In Online Marketing Solutions

It began with a bang and finished with a boom. Five weeks, five companies, and more than $10 billion spent in the largest wave of consolidation in recent history, if not ever, in the Internet advertising space. And, for better or worse, it…

WaMu has inked a multi-year naming rights deal with Madison Square Garden for its theater

RIGHT GUARD: has renewed its event title sponsorship of the AST Dew Tour for 2007

Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…

One of the top challenges of any coordinated e-mail marketing program is maintaining a “clean” reputation with ISPs. Indeed this task can consume so much time and energy that many companies choose to abandon e-mail…