By November, the Internet Corporation for Assigned Names and Numbers (ICANN) will begin testing out domain names that utilize non-Latin characters. However, determining guidelines and regulations for these foreign language…

At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven’t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new…

HydraMedia, announced a new, comprehensive suite of compliance tools they claim eliminates the risks advertisers traditionally faced when running campaigns through online CPA ad networks.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

Affiliate Summit registrants found something in their inboxes a few days ago that might have more than one looking quizzically at the message and perhaps even more hitting delete. It was easy to see why. The subject…

Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay.

Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.

International promotions are occurring at a rapid pace in every product category as more companies sell to a global audience. While going global is not

Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer

Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275