This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

The most recent data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that online ad spending stormed ahead to reach $5.1 billion for the second quarter alone, a 25.4% increase from the same quarter last year.

In August, Google attracted 28.3 million unique visitors in the U.K., or about 88.8% of the U.K.’s total online audience (ages 15 and older), according to recent comScore numbers.

NEW YORK – AlmondNet (www.almondnet.com), a New York-based behavioral targeting advertising company, has signed a strategic partnership agreement with National Ad Force, a premier interactive online advertising sales company.

Unfortunately, every now and then we all have to deal with a person or entity who shirks their financial obligations. There are many reasons why companies fail to pay their obligations when they are due.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

For many reasons – another record year expected in online advertising, Google first hitting $600 per share, Bidu passing $300, multiple multi-billion dollar acquisitions, record-levels of investment, a blog being valued at $100 million…

During his presentation at TARGUSinfo’s most recent online lead quality summit, Terrence Thomas, CMO of eLearners, made a comment that sounded like any other, but some comments end up sticking with you…

Jeffrey Lindsay, an analyst at Sanford C. Bernstein, thinks that Yahoo! would be worth a lot more if they either broke apart their online businesses or conducted a facelift, which might even include turning its back on its search engine mainstay.