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  • Macy’s Teams with National Park Foundation for Green Campaign

    Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.

  • The Moment of Truth

    In case you want to know, the title of this week’s article does indeed refer to the television show of the same name. Based on last weeks data from Nielsen Media Research, we can assume that more than ten million…

  • How To Reduce Affiliate Fraud

    How To Reduce Affiliate Fraud – Delay Payments Two To Four Months

  • iLegal – Verdict Against FTC in Important Affiliate Marketing Case

    The FTC was handed a stunning defeat this Monday by a jury in Seattle, Washington. Much to the surprise of many (if not most) watching this case, a jury in U.S. District Court held that Impulse Media Group, Inc.,

  • Yahoo Answers Handles Majority of Questions Asked Online

    Hitwise recently reported on the traffic details for question and answer Web sites. Not surprisingly, Yahoo! Answers received the bulk of this traffic, with a few other sites lending a hand to curious users looking to take advantage of user-generated wisdom of crowds

  • Women > Men Online

    The U.S. population is made up of more females (154.5 million) than males (149.4 million) in 2008, according to the U.S. Census Bureau.

  • U.K. Continues Strong Online Ad Spending

    Online ad spending in the U.K. is expected to reach $6.4 billion in 2008, after reaching $5.3 billion in 2007, according to eMarketer.

  • Asia Pacific Region Boasts Biggest Internet Audience

    A recent report titled “Digital World: State of the Internet” released by comScore shows that the U.S. can only boast about 21% of the worldwide Internet audience, which is a dramatic drop from the 66% share it had in 1996

  • Run (out) Of Network

    The last couple of years, the past 16 months certainly, has treated those in the ad network space well, especially those with a technology layer, that, whether it lived up to its promise or not, helped increase the multiple…

  • Krystal Pushes New Beverage with Online Promotion

    Fast food icon The Krystal co. is rolling out a new line of slush beverages, called Krystal Freeze, today and is supporting the effort with an online and e-mail marketing campaign.