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Agencies
Best Western Lures Harley Riders with Rewards
Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts
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Agencies
Lifetime Reruns Women’s Film Contest
Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors.
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iLegal – adtech San Francisco – Legal Hope in the Air
When I’m at a show like adtech, even though I’m not attending in a legal role, I often end up in conversations with people about legal issues facing our industry.
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LinkConnector Announces the Launch of Leading Online Textbook Retailer, eCampus.com
The launch of the new eCampus.com Program in the LinkConnector Affiliate Marketing Network brings affiliates Back to School to gain new opportunities at earning big.
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Get Hired
In this week’s other article on the job market, “You’re Fired,” we talk about the potential that the job losses that have hit other industries could hit ours, despite the often rosy picture painted by many of the technology…
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China > U.S.
While China’s economy is experiencing some form of a slowdown, it does not seem to be slowing down the growth of the country’s Internet population, which was declared to have surpassed the size of the online population in the U.S.
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Confirmed Opt-In Liked by Consumers, Sparsely Used by Marketers
A recent online survey of 523 e-mail marketers conducted by eROI, an e-mail marketing agency, found that just 30% of the respondents indicated that they use confirmed (or double) opt-in for signing up consumers.
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Google Leads Online Video Market
According to the most recent figures released by comScore Video Metrix, more than 10 billion online videos were viewed in the U.S. during February 2008, a 3% increase compared to January.
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Nielsen Online: Google Stagnant
The latest figures released by Nielsen Online show that while more queries were conducted in March 2008 compared to February, Google’s share of the search pie remained the same, while Yahoo! and MSN/Windows Live grabbed bigger shares.
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