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  • Hercules Provides $10 Million to Active Response Group

    Hercules Provides $10 Million to Active Response Group, a Premier Online Lead Generating Company
    10 April 2007 Continuing to increase its portfolio of late-stage companies, Hercules Technology Growth Capital, Inc.

  • DMA Business-to-Business Council Honors J. Douglas Lackey

    NEW YORK, NY, March April 5, 2007 – The Direct Marketing Association (DMA) (www.the-dma.org) Business-to-Business Council will honor J. Douglas Lackey, manager of direct marketing for Xerox Corporation, North America, with

  • RevenueLoop announcement to publishers in March 2007:

    RevenueLoop will become the 1st Transparent Affiliate Network beginning April 1st, 2007. After months of calculation and research, RevenueLoop has developed the Transparent Payout Program, which will Redefine Affiliate Marketing for the Benefit of the Publisher!

  • MediaTrust Adds Advaliant to Online Media Ecosystem

    NEW YORK – April 5, 2007 – MediaTrust, Inc. today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a myriad of industry…

  • How to make more money with your list using behavioral targeting

    For years, we’ve all heard about behavioral targeting for the web and how its going to work… but never quite does… Well, some of the techniques being used in this kind of targeting for web inventory can also..

  • Better Practices for Incentive Marketers

    After thinking that the incentive space might have slowed down, last week’s analysis showed that if anything the opposite has occurred. Despite the competition on display, ongoing challenges with email marketing, and…

  • The Race to Buy DoubleClick

    This past week, the Internet’s version of an arms race launched. It started exactly a week ago with articles similar to that published in MediaPost stating, “Microsoft/DoubleClick Deal Seems Likely.” Four days later, the likely deal…

  • Television Ads Do Well Online

    According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.

  • No .xxx TLD

    At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second…

  • The Possible Importance of DoubleClick

    DoubleClick has been the rumored apple of Microsoft’s eye since reports began popping up last week about a possible acquisition of the third-party ad firm. Things got even more interesting earlier this week when Google was…