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Agencies
TNT Scores Triple Play with ‘Raising the Bar’
TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes
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Online Coupon Posting Called into Question
Representatives for some of the country’s top product manufacturers are hoping to prevent a repeat of last month’s posting of unauthorized coupons on a popular online social network
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Agencies
Marcelita Launches Corporate Gift Program
When it comes to corporate gifts, there’s nothing better than cookies as a reward or thank you.
Enter Marcelita’s Cookies, a family business that makes and distributes Hispanic gourmet cookies
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Agencies
Free Flight
TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased
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Agencies
Consumer Driven
By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More
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Competing with the Big Dogs in Social Media Buying
The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms.
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Newegg Bites Thumb at NY
Late last week, word got out that Newegg, an online computer hardware and software retailer, was going to stop charging residents of the state of New York sales tax on their purchases.
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Spam Success Rate: 29%
What€™s the biggest problem with spam? It€™s not that people get away with it and profit from it; it€™s that an ungodly number of recipients actually open them up and act on the offers they see in those spam messages.
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Google Gains, Dominates Another Month
No matter who you ask, Google dominated the U.S. search market in July. According to comScore qSearch, Google Sites handled 61.9% of all queries during July, a 0.4-point increase from June€™s 61.5% share.
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Google + Verizon = Reconciliation?
Google and Verizon have been enemies in recent times, as Google lobbied to break the iron grip that wireless carriers have on the access third parties can have to their subscribers.
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