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  • E-Commerce Satisfaction Drops

    According to a recent report released by ForeSee Results and FGI Research, consumer satisfaction with the top 100 e-commerce sites declined 2.7 percent in Spring 2009 compared to Spring 2008.

  • Display Advertising Benefits from Synergy with Search Marketing

    Earlier this week, iProspect released a report titled, “Search Engine Marketing and Online Display Advertising Integration Study,” which concluded that while online display advertising is effective on its own, search engine marketing enhances its value.

  • Alternative Online Advertising to Grow 9%

    Online display advertising will be the only online advertising channel to see cutbacks in 2009 and 2010, while all other channels will see major growth, according to the Jack Myers Publishing in a recent forecast.

  • Maximizing Potential of Twitter

    Twitter is showing up in many headlines lately. Good, bad or indifferent the micro-blogging service is being talked about and thousands of people are continuing to sign up daily.

  • Two Ways to Skin a Cat

    When we came across the profile site featured in on our other articles, we couldn’t help but find ourselves fascinated with the ads that ran on it and its counterparts. Trying to navigate the world of display,though, especially…

  • Land of Opportunity

    When we talk about arbitrage, we so often think about it from a single point of view – the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google…

  • Balance of Power

    If enough examples don’t exist already, no shortage of others exist to highlight just what a unique industry in which we work. And, it was a visit to a fast food restaurant that really brought this home. On many levels…

  • Arb Checklist

    When an outside person hears about the arbitrage industry, specifically the cash flow businesses that result from what seems like such simple activities, they invariably start turning over in their minds scenarios by…

  • Successful Email Lists: Do you have one?

    You’ve done the hard part. A list of 2 million email addresses is now in your possession and the money is soon to roll in.

  • Ad Spending Dropped 9.2% in 4Q 2008

    According to a report released earlier this week by TNS Media Intelligence, total advertising spending dropped 4.1 percent in 2008 to $141.7 billion compared to the prior year.