In Part 1 of the World of Free, the emphasis was on doing what we like to do because we’re not as smart as you. Perhaps it’s because we never went to business school and are still trying to make up for it. Regardless, we find it…

According to recent figures posted by Hitwise, “craigslist” was the top overall search term for the four weeks ending May 16, 2009.

The fact that marketers have placed a bigger emphasis on ROI during the recession is nothing new, but new data published by PROMO magazine offers a unique peek into this trend.

A survey recently conducted by Information Solutions Group and sponsored by game developer PopCap Games reveals that 57 percent of AT&T mobile subscribers in North America have ever played a mobile game.

According to data from Nielsen Online, total ad impressions in April declined 11 percent from the previous month.

Leadpile, The World’s Largest Online Exclusive Lead Exchange announced today record results for the 1st Quarter 2009.

Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character

Ad networks, which eMarketer defines as brokers who are the middlemen in between Web site publishers and advertisers, are used primarily because of efficiency, reach and targeting benefits, according to a study conducted by Collective Media.

According to the latest figures released by comScore qSearch, Google increased its share of searches in the U.S. in April, while all its major competitors lost share or remained stagnant.