"Cruising" Ad:Tech
Sunday’s New York Marathon continued into Monday, with celebrities
running the floors of the New York Hilton. That’s right, our little
industry that could collaborated with some of the biggest names in
Hollywood for the "running of the exhibit halls." Katie Homes graced
us, with husband and child, Tom and Suri close behind. Tom, as
always, was pretending to be straight and doing a pretty good job.
Britney Spears drove through, running over two media buyers from CPX
Interactive, although their broken legs are healing and they are in
good spirits. Halle Berry stormed in on a motorcycle, taking out
three booths but sped away in standard "Hit and Run Halle" fashion.
The standard Ad:Techers weren’t moving quite as fast, although they
were talking lightning bolts and telling tales tall enough to turn
Bunyan’s Blue Ox purple.
Oil y Ole!
The two hottest products at Ad:Tech this year were oil offers and
Spanish offers. The U.S. Hispanic market is growing faster than your
nose during a Board of Directors meeting, and is something thousands
of advertisers are pouring immense resources toward. It seemed as if
every third booth this year was promoting Spanish-related services,
product offerings or solutions to reach this market. I am quite
interested to see how the business grows as the market matures. The
other hot topic was the skyrocketing prices of crude oil by the gallon
and what us marketers can do to ease the burden on consumers while
increasing the burden on our pockets. Such ideas included a fancy,
green auto quote site where all of the cars offered were either
electric or hybrid models. Another idea included a "Carpooling
network" where big name brands and advertisers would pay intense CPM
money for banners, thus "fueling" the ability for the backend
advertiser to pay decent money per new registration for people to
enter their postal information and sign up for a carpooling program in
their neighborhood. Interesting ideas, now who will be the first to
capitalize on the extreme price of gas nationwide?
Personally Contested
For years there have been products associated with one’s own creation
netting them a prize. Such examples are poetry.com, picture.com and
the Great American Photo Contest. The next few months will present an
onslaught of such Companies, with organizations coming from all arenas
to test the skills of citizens for a chance to win significant money.
The seemingly Seinfeld-inspired "Ugly Baby, LLC" firm out of Boca
Raton is going to market a product based on users submitting 30-second
clips of an ugly baby behaving in an ugly fashion. The Company has an
exclusive partnership with YouTube and Apple’s iPhone, and cash prizes
will be given out monthly. Los-Angeles based "Celeb Score" is focused
on users taking a picture of hot celebrities, and submitting the
picture with a short synopsis of what the person was doing right
before or after the picture was taken. The web site will cite it is
for "pure enjoyment", and "not true in any way," and other users on
the site will vote on whether or not the synopsis was true or not.
The picture and caption with the highest percentage of "untrue" votes
that turns out to be indeed true will win that week’s competition.
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This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector
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