Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.

Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

Some car shoppers kick tires and check trunk space. Potential buyers of Toyota’s Scion can also get a sense of what it would be like to dance on the dashboard

In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.

People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.

Online lead generation is the fastest growing segment in online advertising. Lead generation is growing more than twice as fast as the online advertising market and, at last count, was valued in excess of $1.3 billion per year.

In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…

In last week’s article, we looked at something we called the Affiliate Divide, a term we defined to describe the gap that separates, and the one that some cross, when they go from being independents to owners of…

A couple years ago there was widespread ambivalence concerning the real potential that online video held for financial viability.