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Online Video Matures
According to a recent study conducted by the Pew Internet & American Life Project, the number of U.S. online users who watch videos online increased 45% from late 2006 to late 2007. In 2006, about 33% of Web users said they visited a video sharing site, compared to 48% who said the same in late 2007.
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The Eyes Still Have It
Whenever there’s an old standard, there are always new ones that try to take its place. The same can be said about marketing and the old standard of reach. The up-and-coming concept of “engagement” has been gaining speed, but it appears that the number of eyeballs that a campaign will reach still trumps every other draw when it comes to alluring media buyers.
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GoFish Corporation Partners with MTV Networks
GoFish Corporation Partners with MTV Networks to Distribute Premier Video Content Wide Variety of Content from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, AtomFilms and GameTrailers to Be Available on GoFish.com
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Adknowledges Behaviorally-Targeted Ad Network Has Explosive Growth in 2007
Adknowledge announced today that its behaviorally-targeted ad network grew over 300% in terms of clicks for 2007.
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E-Mail Marketing: $2.1 Billion in 2012
According to a recent JupiterResearch report, e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012.
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Landlines Disappearing
A recent survey conducted by the National Center for Health Statistics confirms what everyone already knew: landline telephones are slowly becoming a vestige of the past.
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Online TV Viewers Are More Attentive
A recent study conducted by Simmons, a division of Experian Research Services, indicates that consumers who watch television content online are more attentive than their traditional TV set counterparts.
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Wikia Search Disappoints, Wales Defends
Regardless of who is responsible for the incredible hype that surrounded Wikia Search, the search engine that has been anticipated for over a year was welcomed with frowns and disappointment.
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The Falling Knife
A couple of years ago, we went to a the mortgage bankers tradeshow in Florida, a 6000 strong conference featuring speeches from former Presidents, the Secretary of Defense, and even a famous basket ball…
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Google Hates You
The Falling Knife might not have had the most uplifting news about the year(s) ahead, so we will apologize in advance that this article too doesn’t offer much more hope. Name another company, though, that even if…
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