To start, I must issue the following notice: Because I co-founded the LinkTrust tracking platform, I’m both very excited to cover the topic of technology and aware that I must speak objectively about platform technology in general.

I remember someone instant messaging me and saying that I should watch the Katie Couric show as one of the more well-known names in the performance marketing industry would receive unanticipated exposure. For…

Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now…

There are many tools online readily available that can be easily utilized for competitive intelligence gathering.

Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.

The on again, off again drama of Microsoft’s potential acquisition of Yahoo came to a close this past weekend, for now at least. This first chapter or perhaps conclusion of a story, took just north of three months to unfold.

August of this year will mark the four year anniversary of Google going public, in many ways the tipping point for Internet advertising as we know it today. Four years ago, what existed? Internet life focused around…

Pingdom, which monitors Web sites’ uptime, recently posted figures shedding some light on the state of Internet connections in Africa on its blog. Traffic and penetration were focused on.

Recent figures released by MessageLabs shows that spam (which turned 30 on May 3rd) was found in 1 of every 1.36 e-mails, or at a rate of 73.5% in April, a 0.3% decline from March.

Taking a page from Radiohead’s playbook, Coldplay decided to release a single, off of their upcoming album, online for free.