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Top Retailers Send More E-Mail as Mother’s Day Takes Center Stage
According to The Retail Email Blog, for the week ending Friday, April 30, top online retailers sent more e-mail than they did in the previous week, four weeks ago and in the same week last year.
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Don’t Hate the Player
Any talk of privacy and appropriate advertising leads us to ponder one of online direct marketing’s greatest vehicles, our long-lost friend the flog. We wish we had insight into the current size of the…
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I Fought The Law
It’s easy to have a cynical view of legislation. Listening to the U.S. Senate Committee on Commerce, Science, and Transportation’s recent hearing on “The Debt Settlement Industry: The Consumer’s…
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Agencies
P&I Postscript-IMA
THE INCENTIVE MARKETING ASSOCIATION: has added a new category to its Circle of Excellence Awards: the Social Responsibility Award, which recognizes incentive suppliers in three key areas
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Grocery Shoppers are Influenced by Online Ads
Grocery shoppers are heavily influenced by online ads, regardless of whether they shop for their goods online or offline, according to Burst Media.
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Location-Based Ads, Please
According to a recent survey conducted by the Mobile Marketing Association (MMA) and Luth Research, consumers respond much better to location-based ads than to SMS and mobile Web ads.
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Online Product Reviews Gain Credibility, Biases Still in Question
Online product reviews are gaining the trust of consumers, but there is still a good chunk who have reservations about how reliable they are, according to a study from PowerReviews.
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Lessons in Value Add
Despite what one of our favorite friends in the industry tells us, it is not easy making money arbitraging media. And, with the recent tightening by Facebook, the job of the arbitrager has not gotten any easier. It isn’t…
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So, What’s New?
Depending on your perspective, ad:tech either felt like just yesterday or as though a month has gone by. Regardless of how the time passed, most people found themselves asking the same question…
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Week in Review
Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)
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