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Spam Gets Worse
According to the latest figures released by IT security and control firm Sophos, eight times more malicious e-mail attachments were sent out in the third quarter of 2008 than in the previous quarter.
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Google Wins September
As if there was any doubt, Google handily won the search “war” in September, according to figures released on Monday by Nielsen Online.
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E-mail More Influential Than Social Networks
For marketers trying to reach the 18- to 34-year-old demographic, e-mail may actually trump those trendy social networks in terms of effectiveness.
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Agencies
AirTrans Airways Extends Deal with Hertz
AirTrans Airways has signed a three-year deal with Hertz Corp. that enables frequent flyers to continue scoring points with their car rentals
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The Recession – Are We There Yet?
When major changes happen in the markets, The Wall Street Journal Online will generally send out email alerts. One of those came yesterday shortly after the close of the market. It said, “The Dow Jones Industrial…
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Free Economy
Earlier this month, our writing travels brought us to Denver, home to Liberty Media, a holding company that not many in the direct response space will know by name, but whose principal businesses and assets it…
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The Secrets to Success in Affiliate Marketing
So, here we are in the middle of economic turmoil. Every medium you watch, listen to or read is full of the economy’s downward spiral.
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Your Trade Show Survival Guide
The industry is buzzing with meeting requests, party invites and last minute travel plans. Yes, it’s that time of year again for Ad:Tech NY. While it’s easy to get swept away with the excitement of the show, it’s important to establish a plan to make the most out of each and every trade show.
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Finance CPC Drops
Recent figures released by Efficient Frontier show that the “Total Finance” category’s average cost-per-click (CPC) in the U.S. has dropped nearly 23 percent from August to September.
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Mobile Phones Are Not so Safe Anymore
Though viruses and spam are nothing short of ubiquitous on the Web, the Georgia Institute of Technology Information and Security Center (GTISC) recently reminded consumers of the inevitable overflow of these troubles into the mobile realm.
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