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  • The Plurality Effect

    The story of Groupon’s potential sale has us thinking about, not just whether it makes sense for the rumored acquirer, Google, or if we are about to see a battle between Facebook and Google not…

  • Selling Air

    Those who do, do. Those who can’t, teach. It’s a line that has stuck with us for more than a decade and a half and has worked its way into an article or two over the years. We first heard it from someone…

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Voluntary Identity Theft

    The other day, we had a phone call with someone that does what every successful performance marketer looks forward to doing – investing in others. On the surface, it sounds like such a fun job…

  • Black Friday Shopping Asserts its Presence Online

    According to data from Compete, traffic to Black Friday websites has been growing in recent times, most recently showing a 40 percent year-over-year increase in 2009.

  • Hulu Serves Up the Most Online Video Ad Impressions Ever in October

    According to the latest numbers from comScore, Google Sites led all online video properties in terms of unique viewers in October, while Hulu showed the most video ads during the month.

  • Christmas Spending Forecast in November Up from Last Year

    As of November, each American consumers expects to spend $76 more this Christmas than they expected to spend last year, according to a recent Gallup poll.

  • Puppies and Babies in Ads Tug at Heart Strings

    The next time you think about what to include in your ads, see if you can fit in some puppies or babies. According to a recent survey conducted by Harris Interactive for Adweek Media, puppies and babies draw positive reactions when seen in ads.

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Android to See Big Support from Advertisers and Publishers in 2011

    According to Millennial Media’s “The State of the Apps Industry: Yesterday, Today & Tomorrow” report for October, 2010 was a huge year for mobile applications, and 2011 figures to be just as nice, especially for Android.